TOM FARANDA - Global Entrepreneur

Your Growth & Profit - The Next 10 Years

Author: faadmin (page 2 of 3)

Speed…Your Leadership Weapon

The speed at which a manufacturer operates can influence quality, efficiency and market position. Speed is a common denominator among highly successful businesses in today’s competitive marketplace. Time to market has become the battle cry for manufacturers – especially those who produce high-tech goods, services and equipment. Organizations who shorten their new product development cycle… Continue reading

The Strategy of Anticipation

How to gain competitive advantage in today’s fast moving world. Arnold Palmer says he always thinks two shots ahead before hitting the ball. Wayne Gretzke skates to where the puck will be rather than where the puck is. Terry Bradshaw always thought through two different plays before he called his signals. So what do these… Continue reading

Value-Added Selling

Using the principles of value-added selling, you can actually increase the perceived value of your product and your business. The most effective definition of value-added selling comes from this Faranda maxim: “Value-added is what you do for your customer that your competition cannot or will not do.” The basis of this maxim is that you… Continue reading

Hit Teams

By focusing your sales efforts on a select, high-potential market segment, you can steal market share in a mature market place. As stated in a basic Faranda maxim, “the only way to increase market share in a mature market place is to steal it form your competitors.” A mature market is one that has stopped… Continue reading

Stealing Customers and Market Share

By employing several key strategies, you can prevent your competition from stealing your customers and market share. It’s very easy for a competitor to steal your customers and market share unless you’ve put in place specific measures to prevent them from doing so. Some strategies employed to steal or devalue a product or market include… Continue reading

UncommonSense Selling

You can increase your sales and profitability by keeping your mind and body in sync. Before you ever hit a golf shot, you must know exactly what it is you want to do. You must know why you are hitting that specific club from that specific spot. You must know exactly where you want your… Continue reading

Firing Your Customer

The art and science of learning to fire customers can lead to better manufacturing practices and higher profits. Good sales organizations focus most of their time and effort on finding new customers and markets. Great sales organizations focus on keeping their existing customers as well as finding new customers and markets. Great sales organizations go… Continue reading

UncommonSense Leadership

The challenge facing tomorrow’s leaders is learning how to rise above being just managers. If you doubt that leadership is one of the most difficult and challenging roles a person can attempt, take a look at these facts: • Ford Motor Co. spends as much on health care each year as it does on steel…. Continue reading

Conducting Your Orchestra

World-class performances depend on harmonious individual efforts supported by sound leadership. The new role of a leader today is to be the conductor of the orchestra. The conductor’s role is to coordinate the music toward a profitable harmony. The conductor sits in the middle of the team, in a circle organization, within an arm’s reach… Continue reading

The Transformational Leader

A transformational leader can help smooth the process of business or process reorganization. The most difficult management challenge in the world of business is leading an organization through a major change in mission, philosophy, and business practice. This total “transformation” of the social, technical, and cultural structure of the organization requires management, leadership, and relationship… Continue reading

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