TOM FARANDA - Global Entrepreneur

Your Growth & Profit - The Next 10 Years

Competitive Advantage Articles

Articles by Tom Faranda, CEO

Competitive Advantage

A strategy for gaining a competitive advantage over your best competition will lead to increased market share and long-term growth and profit. Frederick the Great, an outstanding military strategist said, “It is pardonable to be defeated, but never to be surprised.” This bit of wisdom appeals equally well in today’s business world. Many business people… Continue reading

The Art of Competitive Intelligence

Are you getting all the information you need on your competition? Or does your competition have the information upper hand on you. Success in tomorrow’s world means having the most complete, accurate and up-to-the-moment information on your competitors. Today it is possible to obtain this information legally and ethically if you know how to access… Continue reading

Speed…Your Leadership Weapon

The speed at which a manufacturer operates can influence quality, efficiency and market position. Speed is a common denominator among highly successful businesses in today’s competitive marketplace. Time to market has become the battle cry for manufacturers – especially those who produce high-tech goods, services and equipment. Organizations who shorten their new product development cycle… Continue reading

The Strategy of Anticipation

How to gain competitive advantage in today’s fast moving world. Arnold Palmer says he always thinks two shots ahead before hitting the ball. Wayne Gretzke skates to where the puck will be rather than where the puck is. Terry Bradshaw always thought through two different plays before he called his signals. So what do these… Continue reading