TOM FARANDA - Global Entrepreneur

Your Growth & Profit - The Next 10 Years

Global Business Articles

Articles by Tom Faranda, CEO

Multi-cultural Marketing

Understanding cultural and behavioral expectations and traditions will enhance your global marketing prowess. Marketing is the art of providing the right information in the right way at the right time and in the right form to a specific target market – those people able and willing to buy your product or service. Multi-cultural marketing is… Continue reading

Language Marketing – The key to opening global markets is through language

The global markets of the future can be partially defined by the global languages of the present. Language is one of the key aspects of a culture, and culture is the key to global markets. Today, the four most-spoken languages in the world are Mandarin Chinese, with 907 million people speaking this as a first… Continue reading

Culturegraphics…New Insights On Consumer Behavior

Demographics was the first “science of consumer behavior. For the first time in the history of business, such basic data on buyers as age, sex race, income and other actors were analyzed by sellers to develop buying patterns. This was an exciting breakthrough in consumer buying behavior. Several years later, the science of psychographics was… Continue reading